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1 four P's of marketing
марк. четыре P маркетинга (четыре основных средства маркетингового воздействия: продукт (Product), цена (Price), место (Place), продвижение (Promotion)) -
2 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
3 marketing mix
марк. комплекс маркетинга, маркетинг-микс (набор основных компонентов маркетингового воздействия, поддающихся контролю со стороны фирмы и используемых ею при продаже товара в стремлении вызвать желаемую ответную реакцию со стороны рынка; выделяют 4 основных компонента комплекса маркетинга: товар, цена, место распространения и методы стимулирования)See:adapted marketing mix, standardized marketing mix, trade marketing mix 1), four P's of marketing, megamarketing
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маркетинговая смесь: анализ собственно продукции, цен, схемы распространения и рекламы в увязке с текущими рыночными условиями и рыночной позицией компании.* * ** * *маркетинговый комплекс; структура маркетинга. . Словарь экономических терминов .* * *сочетание элементов маркетинга, отвечающее особенностям данного рынка-----контролируемые компанией факторы, которые могут повлиять на приобретение ее товаров потребителями. -
4 four p’s
(product, price, place, promotion)продукт, цена, место, продвижение - четыре составных программы маркетингового комплекса (см. marketing mix) -
5 marketing’s “four Ps” (product, pricing, placement, promotion)
Общая лексика: "четыре П" в маркетинге (продукт, политика цен/затрат, позиционирование, продвижение)Универсальный англо-русский словарь > marketing’s “four Ps” (product, pricing, placement, promotion)
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6 system
1) система || системный3) вчт операционная система; программа-супервизор5) вчт большая программа6) метод; способ; алгоритм•system halted — "система остановлена" ( экранное сообщение об остановке компьютера при наличии серьёзной ошибки)
- CPsystem- H-system- h-system- hydrogen-air/lead battery hybrid system- Ksystem- Lsystem- L*a*b* system- master/slave computer system- p-system- y-system- Δ-system -
7 biometric
биометрическая система'When we started four years ago, I had to explain to everyone what a biometric is,' says one marketing expert.
Англо-русский универсальный дополнительный практический переводческий словарь И. Мостицкого > biometric
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8 agreement
n1) соглашение, договор; контракт2) согласие; договоренность•to abide by the terms of an agreement — соблюдать / выполнять условия соглашения, придерживаться условий соглашения
to adhere to an agreement — выполнять / соблюдать соглашение, придерживаться условий соглашения
to announce a measure of agreement with smb — объявлять о достижении определенной степени согласия / договоренности с кем-л.
to arrive at / to attain an agreement — приходить к соглашению, достигать соглашения
to be in agreement with smb about smth — соглашаться с кем-л. в отношении чего-л.; быть единого мнения с кем-л. о чем-л.
to be in contravention of an agreement — противоречить соглашению / условиям соглашения
to breach / to break an agreement — нарушать соглашение
to enter into an agreement — заключать соглашение / договор
to extend an agreement — продлевать срок действия соглашения, пролонгировать соглашение
to find oneself in full agreement about smth — обнаруживать полное единство взглядов по какому-л. вопросу
to go back on an agreement — нарушать соглашение, отказываться от выполнения соглашения
to leave the agreement in tatters — перен. не оставить камня на камне от соглашения
to observe an agreement — соблюдать соглашение; выполнять условия соглашения
to obstruct progress towards an agreement — препятствовать достижению соглашения; затруднять достижение соглашения
to pave the way towards further agreements — открывать путь к заключению / достижению новых соглашений
to reach agreement on smth — достигать согласия / договариваться по какому-л. вопросу
to renege on an agreement — нарушать соглашение, уклоняться от выполнения соглашения
to repudiate an agreement — отвергать соглашение, отказываться от ранее заключенного соглашения
to review / to revoke an agreement — пересматривать соглашение
to sabotage an agreement — срывать / саботировать выполнение соглашения
to secure an agreement — добиваться соглашения, обеспечивать заключение соглашения
to seek an agreement — 1) добиваться заключения соглашения 2) добиваться согласия / договоренности
to stipulate smth by an agreement — обуславливать что-л. соглашением
to submit an agreement to the government for endorsement — предоставлять текст соглашения на утверждение правительства
to thwart / to torpedo an agreement — срывать выполнение соглашения
- agreement fell flatto wreck an agreement — срывать соглашение, мешать заключению соглашения
- agreement has broken down
- agreement has come into operation
- agreement in force
- agreement in principle
- agreement is effective
- agreement is in danger of collapse
- agreement is in force
- agreement is subject to approval by the General Assembly
- agreement is to come into effect on August 20
- agreement is unlikely to stock
- agreement is up for renewal
- agreement on a framework of withdrawal
- agreement on a partial pullout of troops
- agreement on all points
- agreement on limiting nuclear weapons
- agreement under negotiation
- agreement will hold
- agreement worth $...
- agreements of wages, hours and working conditions
- allied agreements
- arbitration agreement
- architect of an agreement
- armistice agreement
- arms agreement
- arms control agreement
- as a precursor to any kind of an agreement
- as part of the agreement
- avoidance of an agreement
- back-to-work agreement
- barter agreement
- basic agreement
- behind-the-scenes agreement
- bilateral agreement
- binding agreement
- branch agreements
- breach of the peace agreement
- broad agreement
- by mutual agreement
- cartel agreement
- cease-fire agreement
- clearing agreement
- collective agreement
- commercial agreement
- commodity agreement
- compensation agreement
- complete agreement on all major items
- comprehensive agreement
- compromise agreement
- conclusion of an agreement
- consensus agreement
- consular agreement
- contractual agreement
- conventional arms agreement
- cooperation agreement
- credit agreements
- cultural exchange agreement
- currency-credit agreements
- current agreement
- disarmament agreement
- disengagement agreement
- draft agreement
- durable agreement
- duration of an agreement
- economic agreement
- enslaving agreement
- enthralling agreement
- entry of an agreement into force
- equal party to the agreement
- equitable agreement
- executive agreement
- expiration of an agreement
- face-saving agreement
- far-reaching agreement
- fettering agreement
- final agreement
- final print of an agreement
- financial agreement
- foreign investment agreement
- formal agreement
- Four-Power Agreement on West Berlin
- framework agreement
- free trade agreement
- GATT
- General Agreement on Tariff and Trade
- general agreement
- Geneva Agreements
- gentleman's agreement
- historic agreement
- immigration agreement
- impediment to an agreement
- in accordance with the agreement achieved
- in circumvention of the agreement
- in conformity with the terms of agreements
- in contravention of the agreement
- in line with the agreement
- in the absence of a special agreement
- in the wake of the agreement
- inconsistent with the agreement
- indemnification agreement
- inequitable agreement
- INF Agreement
- informal agreement
- initial agreement
- installment agreement
- instalment agreement
- interagency agreement
- interdepartmental agreement
- intergovernmental agreement
- interim agreement
- interlocking set of agreements
- Intermediate Nuclear Forces Agreement
- international agreement
- international fisheries agreement
- interstate agreement
- labor agreement
- landmark agreement
- large measure of agreement between...
- last-in-first-out redundancy agreement
- last-minute agreement
- lend-lease agreement
- license agreement
- licensing agreement
- long-awaited agreement
- long-term agreement
- major agreement
- marketing agreement
- market-sharing agreement
- measure of agreement between smb
- military agreement
- military-political agreement
- model agreement
- monetary agreement
- multilateral agreement
- multipartite agreement
- multipurpose international agreement
- mutual agreement
- national agreement
- nonaggression agreement
- nonattack agreement
- nonbelligerency agreement
- noncompliance with the agreement
- North American Free Trade Agreement
- no-strike agreement
- observance of the agreement
- on the brink of an agreement
- on the verge of an agreement
- onerous agreement
- on-site monitoring agreement
- outline agreement
- overall agreement
- package agreement
- patent agreement
- payments agreement
- peace agreement
- pending the coming into force of the agreement
- permanent agreement
- personal training agreement
- political agreement
- power-sharing agreement
- preliminary agreement
- procedural agreement
- progress toward a concerted agreement
- progress toward mutually acceptable agreement
- prolongation of an agreement
- prospect of an agreement
- provided by the agreement
- provision of an agreement
- provisional agreement
- quadripartite agreement
- reciprocal agreement
- regional agreement
- repatriation agreement
- safeguards agreement
- scientific and technical cooperation agreement
- search for a generally acceptable agreement
- secret agreement
- separate agreement
- short-term agreement
- show-piece of an agreement
- signs for agreement
- solid agreement
- solvent feature of the agreement
- special agreement
- special service agreement
- specific agreement
- standstill agreement
- starting-point of an agreement
- stipulated by the following article of the agreement
- strike-free agreement
- subject of an agreement
- subject to agreement
- subsidiary agreement
- substantive agreement
- superpower agreement
- tacit agreement
- tariff agreement
- technical agreement
- tentative agreement
- termination of agreement - trade and credit agreement
- trade and economic agreement
- trade-and-payments agreement
- tripartite agreement
- troop-withdrawal agreement
- trusteeship agreement
- umbrella agreement
- under the agreement
- unequal agreement
- unratified agreement
- unspoken agreement
- UN-sponsored agreement
- unwritten agreement
- verbal agreement
- verifiable agreement
- viable agreement
- voluntary price restraint agreement
- wide-ranging agreements
- working agreement
- written agreement
- zero-zero agreement -
9 Biometric
[¸baɪəʊ`metrɪk] ▫ Система, предназначенная для идентификации личности по её биологическим характеристикам. Работает на основе хранения оцифрованных записей некоторых уникальных черт человека. || 'When we started four years ago, I had to explain to everyone what a biometric is,'says one marketing expert. См. тж Biometrics. Син biometric security system. [1902]English-Russian dictionary with terms in the field of electronics > Biometric
См. также в других словарях:
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